Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Episodes
65 episodes since 2023
Gymbox Dares to Disrupt The Market with Rory McEntee
Disrupt the market—that’s exactly what Rory McEntee, Brand & Marketing Director at Gymbox, has done with some of the most innovative and daring campaigns in the fitness industry. In today’s episode of Marketing and the Madness<...
September 17, 2024
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Episode 52
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48:24
Unlocking Innovation: Why diverse teams win every time #BONUS
Creating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth.This w...
September 10, 2024
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9:26
Driving Growth Through Bold Marketing Innovations with Heidrun Luyt
In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo....
September 03, 2024
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Episode 51
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40:32
Client-Agency Dynamics In The Age of Digital Disruption with Tony Spong
Client-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being rede...
August 27, 2024
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Episode 50
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47:23
Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston
Unmasking Narcissism: Navigating Power, Empathy, and Authenticity in BusinessNarcissism in the workplace isn't just a buzzword—it's a force that shapes the very core of leadership, team dynamics, and business culture. When narcis...
August 20, 2024
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Episode 49
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58:36
Empowering Women in E-commerce with Raman Dhaliwal-Janjua
Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time...
August 13, 2024
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Episode 48
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20:39
Gender Equality Exposed! What's really happening in the workplace with Stephanie Aitken
Welcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, whe...
August 06, 2024
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Episode 47
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29:03
We need more Mums in Marketing with Claire Ferreira
This week’s episode of Marketing the Madness is a special one! We’ve rebranded to Marketing in the Madfest for this exciting live recording at Madfest, and joining us is the fantastic Claire Ferreira from Mums in Marketing. Claire shares her in...
July 30, 2024
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Episode 46
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19:03
She Means Business! Overcoming barriers & redefining success with Amelia Sordell, Sedge Beswick and Joanna Lyall
In today's dynamic business landscape, the role of female founders has never been more pivotal. Yet, many women still face unique challenges in their entrepreneurial journeys. This week’s episode is your comprehensive guide to navigating these ...
July 23, 2024
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Episode 45
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13:32
From Ice Cream to Activism: Marketing with Purpose with Ben & Jerry's
Harnessing the power of activism within your brand is a game-changer in today's socially conscious marketplace. Yet, many businesses struggle to integrate purpose-driven initiatives seamlessly into their marketing strategies… This week's episod...
July 16, 2024
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Episode 44
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15:03
Your Marketing Will Fail Without The Right Technology, Contentful Takeover at MAD//FEST #43
4 words no marketer ever wants to hear...'Your marketing will fail' 😨We are back with another MEGA instalment of the Marketing In The Madness podcast, but this week you might notice something a little different...That's right we...
July 09, 2024
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Episode 43
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23:18
From Charms to Tech: Inside Pandora's Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS
Welcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand. <...
July 02, 2024
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16:40
The Importance of Relationships in Marketing with Contentful's EMEA Field Marketing Lead, Laura Thornley #42
Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week's episode is your blueprint to ensure you're not among them.
June 26, 2024
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Episode 42
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37:03
FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS
We’re excited to bring you another must-listen BONUS episode of our podcast series. This week, we're joined by Laura Thornley, the EMEA Field Marketing Leader at Contentful, who is at the forefront of empowering women in the business world....
June 18, 2024
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13:06
Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41
Would you hire a “Chief Happiness Officer”? 🤔Someone dedicated to looking after the happiness of your team? Abdul Khaled is looking for one to join challenger brand, E.ON Next. As the Head of Digital; Customer Experience...
June 10, 2024
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Episode 41
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44:52
FLC: Empowering Women Through Mentorship with Abdul Khaled #BONUS
We're on a mission to empower women & revolutionise the business world so women everywhere have an equal opportunity to success. A key movement in making that possible is empowering women through mentorship, which E.on Next Head of Digital,...
June 03, 2024
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12:22
Retail Reimagined with Selfridges Director of Product, Tech & UX, Fabrice Khullar #40
Want to learn the secrets behind some of the biggest retail innovations of the past decade? 🛍️Introducing Fabrice Khullar; Selfridges, Director of Product, Tech & UX and previously leading digital transformation at Sainsbury’s and S...
May 27, 2024
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Episode 40
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41:17
Fighting for Funding: Why UK Female Entrepreneurs Deserve Your Backing with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & Investor #39
Only 2% of all capital raised in the UK goes back to a female entrepreneur 🤯And 87p in every £1 goes to back all-male teams 😲It’s time to take a stand, and the powerhouse leading the change is this week’s podcast guest - Debbie ...
May 13, 2024
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Episode 39
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40:28
FLC: Women Deserve Brilliant Careers & Economic Independence with Debbie Wosskow; AllBright Co-Founder, Multi-Exit Entrepreneur & UK’s Invest in Women TaskForce Co-Chair #BONUS
May 06, 2024
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8:55
Culture Clash: Company Values & Gen Z Expectations with HappyHQ Co-Founder, Janine Jacobs #38
Janine Jacobs is changing the world of work as we know it. Now Co-Founder of HappyHQ; a culture consultancy, Janine has a background in marketing working with brands such as PepsiCo, Nestle, Bupa, Hilton and the Queen of Shops herself -...
April 29, 2024
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Episode 38
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40:16
Ecosystems Unleashed: The power of partnerships
Ecosystems are on the rise across the industry right now, so on this week's episode of Marketing in the Madness, host Katie Street welcomed David Nisbet, Agency Ecosystem Partnerships, EMEA at Stripe and Josie Klafkowska, Global P...
April 23, 2024
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48:41
FLC: The Magic Happens with Flexibility with Janine Jacobs #BONUS
This week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀Janine is the Co-Founder of Happy HQ and helps companies put their people first and create a cul...
April 15, 2024
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17:04
FLC: Its Time To Lose The Stigma with Charlotte Todd #BONUS
In this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology....
April 08, 2024
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16:40
From Catwalks to Kilowatts: British Gas' Bold Digital Retail Transformation with Director of Marketing, Ecom & Strategy, Charlotte Todd #36
Charlotte Todd is lighting a fire under British Gas! 🔥(pun intended…) 😉This fashion-marketing powerhouse with the likes of Net-A-Porter, Reiss, Chi Chi & Missguided under her belt has totally switched industries - exchanging couture ...
April 01, 2024
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Episode 36
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37:00