Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Podcasting since 2023 • 81 episodes
Marketing in the Madness
Latest Episodes
The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da'Marzo #67
Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing M...
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Episode 67
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40:18
How to Harness AI, Build Communities, and Rethink Business Models
This episode of Marketing In The Madness is packed with strategies to grow your business, master AI-driven marketing, and build authentic communities in today’s digital-first world. In this episode, Katie Street sits down with Matt ...
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Season 1
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Episode 66
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43:19
How to Control Content Chaos with Tech, AI and Personalisation in 2025
Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce ...
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Season 1
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Episode 65
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51:49
Breaking Barriers: Women in Leadership and Speaking Up for Change
In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they...
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Episode 64
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28:27
AI-Driven Product Placement & the Future of Marketing with RYFF’s CCO Mar Duermeijer
In this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced tech...
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Episode 63
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28:41
Fan Mail
hi - just digested the Oct 1 podcast. 👏 I need to quickly raise my knowledge of and awareness in the world of MarTech solutions. Any pointers/links available? Any key events to attend / exhibit / speak ? Mark Brill.
Jersey