Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.
Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.
Expect real stories and actionable insights.
Get smarter. Faster.
Podcasting since 2023 • 110 episodes
Marketing in the Madness
Latest Episodes
The One Secret Ingredient to Creative Campaigns From Nestlé's Marketing Leader
What does it take to keep some of the world’s biggest brands at the top of their game? In this episode, Katie gets the inside story from James Godfrey, Global Head of Marketing and Sales Capability at Nestlé - the man who teaches 55,000...
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15:51
Inside Holland & Barrett’s AI-Powered Customer Experience Strategy
In this live episode from Shoptalk Europe in Barcelona, Katie Street sits down with Lidia Muravieva, Chief Experience Officer at Holland & Barrett, to explore how one of the UK’s most established health and wellness retailers is transformin...
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14:44
Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret
In this episode of Marketing in the Madness, we’re talking secondhand, sustainability, and smart retail innovation with a brand that’s been doing recommerce since before it was even called that.Live from Shoptalk Barcelona, Katie Street ...
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12:52
What's Actually Going on with Marketing in 2025?
This one hits different. This episode is the shorter version of our full episode with Joe Glover (which dropped last week) but trust us, it still packs a punch!Katie catches up with Joe Glover, founder of The Marketing Meetup, to talk a...
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12:57
EPAM x Boden: Replatforming to Shopify, Retail Tech & What’s Next in E-Commerce
Live from Shoptalk Barcelona, we’re switching it up. This episode sees EPAM’s Mark Simpson, Director of Global Alliances, take the hot seat as guest host - interviewing Ana Machado da Silva, Senior Head of Product Management & Experience at...
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20:34
Fan Mail
hi - just digested the Oct 1 podcast. 👏 I need to quickly raise my knowledge of and awareness in the world of MarTech solutions. Any pointers/links available? Any key events to attend / exhibit / speak ? Mark Brill.
Jersey