Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.
Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.
Expect real stories and actionable insights.
Get smarter. Faster.
Podcasting since 2023 • 112 episodes
Marketing in the Madness
Latest Episodes
Humans Over Bots: Why Human Connection and Video Win in B2B Marketing
In today’s sea of sameness, AI tools and ChatGPT generated content are everywhere - but are they enough to build trust? In this talk, Katie Street shares why human connection, authenticity, and video-first content are the real game-...
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7:48
This Strategy Helped Me Generate More Leads (And Changed My Business Forever)
Struggling to generate leads for your B2B business?In this episode, Katie Street reveals the exact strategy that helped her cut through the noise, stand out from the competition, and win more clients - even in a tough market!Her...
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23:56
The One Secret Ingredient to Creative Campaigns From Nestlé's Marketing Leader
What does it take to keep some of the world’s biggest brands at the top of their game? In this episode, Katie gets the inside story from James Godfrey, Global Head of Marketing and Sales Capability at Nestlé - the man who teaches 55,000...
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15:51
Inside Holland & Barrett’s AI-Powered Customer Experience Strategy
In this live episode from Shoptalk Europe in Barcelona, Katie Street sits down with Lidia Muravieva, Chief Experience Officer at Holland & Barrett, to explore how one of the UK’s most established health and wellness retailers is transformin...
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14:44
Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret
In this episode of Marketing in the Madness, we’re talking secondhand, sustainability, and smart retail innovation with a brand that’s been doing recommerce since before it was even called that.Live from Shoptalk Barcelona, Katie Street ...
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12:52
Fan Mail
hi - just digested the Oct 1 podcast. 👏 I need to quickly raise my knowledge of and awareness in the world of MarTech solutions. Any pointers/links available? Any key events to attend / exhibit / speak ? Mark Brill.
Jersey