Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.
Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.
Expect real stories and actionable insights.
Get smarter. Faster.
Podcasting since 2023 • 99 episodes
Marketing in the Madness
Latest Episodes
Are Websites Over? What’s Next for eCommerce, Social Commerce & AI
In this episode of Marketing in the Madness, we sit down with George Sullivan, founder of The Sole Supplier, to unpack the rapidly changing landscape of eCommerce and the role of social commerce, AI, and human-first marketing in shaping the nex...
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10:47
Behind Jägermeister’s Digital Transformation at Shoptalk Europe
In this special Marketing the Madness x Shoptalk Europe episode, our host Katie is joined by the powerhouse duo from Jägermeister, Susanne and Maren, who dive deep into what digital transformation really looks like behind the scenes.Liv...
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31:09
How The Sole Supplier’s Founder Turned a Side Hustle into Nike’s Top UK Partner
What does it take to build one of the UK’s most influential sneaker platforms from scratch? In this episode of Marketing In The Madness, Katie Street is joined by George Sullivan, founder and CEO of The Sole Supplier, for an unfilte...
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58:41
Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce
In this episode of Marketing in the Madness, Katie explores the future of online shopping with Sophie Frères, CEO and co-founder of LiSA - the social commerce engine powering brands like M&S and Zalando.We’re talking:- Live ...
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47:05
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How Diageo is Using AI, AR & Experience Design to Shape the Future of FMGC Marketing
What happens when one of the world’s biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global...
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37:32
Fan Mail
hi - just digested the Oct 1 podcast. 👏 I need to quickly raise my knowledge of and awareness in the world of MarTech solutions. Any pointers/links available? Any key events to attend / exhibit / speak ? Mark Brill.
Jersey