Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Episodes
73 episodes
Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O'Connor
In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable e...
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Season 1
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Episode 59
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39:53
Beyond Efficiency: How AI is Redefining Marketing
AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's...
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Episode 57
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41:58
Why diversity is the key driver for innovation at Uber #BONUS
As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial.In this BONUS episode of
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10:42
Revolutionising Enterprise eCommerce: Are You Ready?
From streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, del...
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Episode 56
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41:05
How Uber Is Transforming Advertising, One Ride at a Time
Uber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s adverti...
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Episode 55
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36:54
Why You Need To Humanise Your Brand: Demand Generation Takeover
It’s Time to Elevate Your Brand & Put Yourself Out There!Are you ready to put yourself out there and attract your ideal clients?If so, this is an event you can't afford to miss.In our latest instalment of The Demand Gene...
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Episode 54
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51:43
Disruption, Innovation, and AI: How to Thrive in a Changing Market
In today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of
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Episode 53
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46:58
Gymbox Dares to Disrupt The Market with Rory McEntee
Disrupt the market—that’s exactly what Rory McEntee, Brand & Marketing Director at Gymbox, has done with some of the most innovative and daring campaigns in the fitness industry. In today’s episode of Marketing and the Madness<...
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Episode 52
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48:24
Unlocking Innovation: Why diverse teams win every time #BONUS
Creating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth.This w...
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9:26
Driving Growth Through Bold Marketing Innovations with Heidrun Luyt
In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo....
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Episode 51
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40:32
Client-Agency Dynamics In The Age of Digital Disruption with Tony Spong
Client-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being rede...
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Episode 50
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47:23
Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston
Unmasking Narcissism: Navigating Power, Empathy, and Authenticity in BusinessNarcissism in the workplace isn't just a buzzword—it's a force that shapes the very core of leadership, team dynamics, and business culture. When narcis...
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Episode 49
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58:36
Empowering Women in E-commerce with Raman Dhaliwal-Janjua
Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time...
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Episode 48
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20:39
Gender Equality Exposed! What's really happening in the workplace with Stephanie Aitken
Welcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, whe...
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Episode 47
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29:03
We need more Mums in Marketing with Claire Ferreira
This week’s episode of Marketing the Madness is a special one! We’ve rebranded to Marketing in the Madfest for this exciting live recording at Madfest, and joining us is the fantastic Claire Ferreira from Mums in Marketing. Claire shares her in...
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Episode 46
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19:03
She Means Business! Overcoming barriers & redefining success with Amelia Sordell, Sedge Beswick and Joanna Lyall
In today's dynamic business landscape, the role of female founders has never been more pivotal. Yet, many women still face unique challenges in their entrepreneurial journeys. This week’s episode is your comprehensive guide to navigating these ...
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Episode 45
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13:32
From Ice Cream to Activism: Marketing with Purpose with Ben & Jerry's
Harnessing the power of activism within your brand is a game-changer in today's socially conscious marketplace. Yet, many businesses struggle to integrate purpose-driven initiatives seamlessly into their marketing strategies… This week's episod...
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Episode 44
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15:03
Your Marketing Will Fail Without The Right Technology, Contentful Takeover at MAD//FEST #43
4 words no marketer ever wants to hear...'Your marketing will fail' 😨We are back with another MEGA instalment of the Marketing In The Madness podcast, but this week you might notice something a little different...That's right we...
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Episode 43
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23:18
From Charms to Tech: Inside Pandora's Digital Journey, with CX and Personalisation Manager, Julie Hermann #BONUS
Welcome to a special episode of Marketing in the Madness live from ShopTalk at the Mach Alliance Members Lounge! Host Katie Street interviews Julie Hermann, CX and Personalisation Manager from Pandora, the world's largest jewellery brand. <...
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16:40
The Importance of Relationships in Marketing with Contentful's EMEA Field Marketing Lead, Laura Thornley #42
Harnessing sales and marketing collaboration is the linchpin of success in any forward-thinking business, yet many still struggle to fuse these pivotal teams effectively… This week's episode is your blueprint to ensure you're not among them.
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Episode 42
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37:03
FLC: Finding Your Voice and Embracing Authenticity with Laura Thornley #BONUS
We’re excited to bring you another must-listen BONUS episode of our podcast series. This week, we're joined by Laura Thornley, the EMEA Field Marketing Leader at Contentful, who is at the forefront of empowering women in the business world....
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13:06
Driving a High Performance Culture with E.ON Next’s Head of Digital, Abdul Khaled #41
Would you hire a “Chief Happiness Officer”? 🤔Someone dedicated to looking after the happiness of your team? Abdul Khaled is looking for one to join challenger brand, E.ON Next. As the Head of Digital; Customer Experience...
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Episode 41
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44:52
FLC: Empowering Women Through Mentorship with Abdul Khaled #BONUS
We're on a mission to empower women & revolutionise the business world so women everywhere have an equal opportunity to success. A key movement in making that possible is empowering women through mentorship, which E.on Next Head of Digital,...
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12:22
Retail Reimagined with Selfridges Director of Product, Tech & UX, Fabrice Khullar #40
Want to learn the secrets behind some of the biggest retail innovations of the past decade? 🛍️Introducing Fabrice Khullar; Selfridges, Director of Product, Tech & UX and previously leading digital transformation at Sainsbury’s and S...
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Episode 40
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41:17