Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.
Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.
Expect real stories and actionable insights.
Get smarter. Faster.
Episodes
110 episodes
The One Secret Ingredient to Creative Campaigns From Nestlé's Marketing Leader
What does it take to keep some of the world’s biggest brands at the top of their game? In this episode, Katie gets the inside story from James Godfrey, Global Head of Marketing and Sales Capability at Nestlé - the man who teaches 55,000...
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15:51
Inside Holland & Barrett’s AI-Powered Customer Experience Strategy
In this live episode from Shoptalk Europe in Barcelona, Katie Street sits down with Lidia Muravieva, Chief Experience Officer at Holland & Barrett, to explore how one of the UK’s most established health and wellness retailers is transformin...
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14:44
Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret
In this episode of Marketing in the Madness, we’re talking secondhand, sustainability, and smart retail innovation with a brand that’s been doing recommerce since before it was even called that.Live from Shoptalk Barcelona, Katie Street ...
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12:52
What's Actually Going on with Marketing in 2025?
This one hits different. This episode is the shorter version of our full episode with Joe Glover (which dropped last week) but trust us, it still packs a punch!Katie catches up with Joe Glover, founder of The Marketing Meetup, to talk a...
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12:57
EPAM x Boden: Replatforming to Shopify, Retail Tech & What’s Next in E-Commerce
Live from Shoptalk Barcelona, we’re switching it up. This episode sees EPAM’s Mark Simpson, Director of Global Alliances, take the hot seat as guest host - interviewing Ana Machado da Silva, Senior Head of Product Management & Experience at...
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20:34
How Joe Glover Built a 50K+ Marketing Community Without the Fake Engagement
What does it really take to cut through the noise in today’s marketing world?In this episode, Katie Street sits down with Joe Glover - founder of The Marketing Meetup, LinkedIn legend, and all-round positively lovely human - to talk abo...
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59:47
Beyond Trainers: How Foot Locker Is Winning Gen Z, AI & the Future of Retail
In this Shoptalk special, Katie Street grabs 20 minutes with one of retail’s most inspiring voices - Slavka Jancikova, VP of Marketing for Foot Locker Europe.From sneaker drops to social strategy, Slavka lifts the lid on how Foot Locker...
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21:40
How PayFit is Harnessing AI
In this byte-sized episode, we’re back with Sylvain Grande, Chief Product Officer at PayFit, diving into how they’re weaving AI into every layer of their marketing engine.PayFit, one of Europe’s leading HR tech platforms, has been on a b...
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9:55
How Fabletics Built a $900M Brand with Subscriptions, Tech & Experiential Marketing
What happens when a fashion brand thinks like a tech company? At Shoptalk Europe, Katie sits down with Mark Ralea, General Manager of Fabletics Europe, to find out how this fast-growing activewear brand is disrupting the retail game - from AI-p...
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24:37
Inside PayFit: Revolutionising HR and Marketing with AI Automation
With AI rapidly transforming how we run businesses, many leaders are asking: how do you actually implement AI tools in a way that enhances productivity, improves customer experience, and still keeps your teams empowered - not overwhelmed?
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42:46
Clinique: How to Use AI, TikTok & Personalisation to Dominate the Beauty Industry
What happens when an iconic heritage beauty brand meets cutting-edge AI and TikTok trends? Recorded live at Shoptalk Europe in Barcelona, this special episode welcomes Karen Ehrlich, VP/GM, Skin Care, Estée Lauder Co...
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18:36
Are Websites Over? What’s Next for eCommerce, Social Commerce & AI
In this episode of Marketing in the Madness, we sit down with George Sullivan, founder of The Sole Supplier, to unpack the rapidly changing landscape of eCommerce and the role of social commerce, AI, and human-first marketing in shaping the nex...
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10:47
Behind Jägermeister’s Digital Transformation at Shoptalk Europe
In this special Marketing the Madness x Shoptalk Europe episode, our host Katie is joined by the powerhouse duo from Jägermeister, Susanne and Maren, who dive deep into what digital transformation really looks like behind the scenes.Liv...
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31:09
How The Sole Supplier’s Founder Turned a Side Hustle into Nike’s Top UK Partner
What does it take to build one of the UK’s most influential sneaker platforms from scratch? In this episode of Marketing In The Madness, Katie Street is joined by George Sullivan, founder and CEO of The Sole Supplier, for an unfilte...
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58:41
Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce
In this episode of Marketing in the Madness, Katie explores the future of online shopping with Sophie Frères, CEO and co-founder of LiSA - the social commerce engine powering brands like M&S and Zalando.We’re talking:- Live ...
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47:05
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How Diageo is Using AI, AR & Experience Design to Shape the Future of FMGC Marketing
What happens when one of the world’s biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global...
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37:32
How Tech-Savvy Retail Brands Are Using AI and Composable Commerce to Win Gen Z with Elizabeth Azide
In today’s fast-moving retail game, the brands winning hearts and market share aren’t just selling products - they’re mastering discoverability, data, and digital experience.In this episode of Marketing in the Madness, our host ...
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44:07
The Marketplace Revolution: How B2B Ecommerce Trends Are Changing the Way We Shop with Giedre Baliutaviciute
Welcome to another episode of Marketing in the Madness. This time, Katie Street sits down with the brilliant Giedre Baliutaviciute, Head of Digital Commercial Growth, to explore the evolving world of B2B eCommerce and marketplaces.
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40:22
Trench Coats and Digital Transformation: The Future of Luxury Retail with Former Burberry Innovator
What happens when you mix an ex-Burberry tech mastermind, a shopaholic podcast host, and a bucketload of insights into the future of digital experiences? You get this week’s unmissable episode of Marketing in the Madness!Katie Street sat...
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48:31
Live from Shoptalk Vegas with the Founder of Storyblok: How CMS Players Revolutionise Digital Experiences
In this special episode of Marketing in the Madness, recorded at the buzzing Shoptalk conference in Las Vegas, Katie sits down with Dominik Angerer, Co-Founder and CEO of Storyblok, one of the most excit...
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Episode 77
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24:12
Contentful Does Bake-off: Personalizing The Digital Experience
Welcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off....
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Episode 76
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32:15
Katie Talks B2B: How To Actually Win B2B Clients in 2025 #75
In this special solo episode of Marketing in the Madness, Katie Street, founder of Street Agency, shares powerful strategies that are helping brands win over modern B2B clients by focusing on what really matters: human connection, emotional sto...
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18:10
The Power of Getting Loud to Get Further in Your Career! Insights from Industry Leading Women #74
Welcome to a truly game-changing episode of Marketing in the Madness! Recorded live at our International Women's Day 2025 event, this episode is all about empowering women to speak up, stand out, and own their success 💪At Street Agency, ...
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48:02
Daye CBD Infused Tampons and Investor Skepticism: Why is Women's Health Still Censored? with Valentina Milanova #73
Welcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder ...
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46:36
The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72
This week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a produc...
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47:05
