Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Episodes
81 episodes
The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da'Marzo #67
Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing M...
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Episode 67
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40:18
How to Harness AI, Build Communities, and Rethink Business Models
This episode of Marketing In The Madness is packed with strategies to grow your business, master AI-driven marketing, and build authentic communities in today’s digital-first world. In this episode, Katie Street sits down with Matt ...
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Season 1
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Episode 66
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43:19
How to Control Content Chaos with Tech, AI and Personalisation in 2025
Content is everywhere, but managing it has never been harder. Did you know that 30% of Fortune 500 companies rely on Contentful for their digital experiences, or that Gen Z prefers platforms like TikTok for shopping over traditional e-commerce ...
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Season 1
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Episode 65
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51:49
Breaking Barriers: Women in Leadership and Speaking Up for Change
In this empowering episode of Marketing in the Madness, Katie Street dives into a crucial conversation with Mar Duermeijer about female leadership, workplace equality, and the dynamics of creating inclusive environments. Together, they...
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Episode 64
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28:27
AI-Driven Product Placement & the Future of Marketing with RYFF’s CCO Mar Duermeijer
In this week's episode, Katie Street dives deep into the transformative potential of AI-powered product placement and its impact on the future of marketing. Joined by Mar Duermeijer, Chief Content Officer at RYFF, they explore how advanced tech...
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Episode 63
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28:41
Make It Human: How to Win in B2B Marketing in 2025
In this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic ...
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18:19
Is The Future of Marketing Humans and AI’s Combined!?
Welcome to a groundbreaking episode of Marketing in the Madness! This week, host Katie Street explores how artificial intelligence (AI) is revolutionising the marketing landscape… using AI as her ‘co-hosts’. In a previous e...
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Episode 61
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19:48
Breaking Barriers: Empowering Women in Leadership with Louisa O’Connor
In this inspiring episode of Marketing in the Madness, host Katie Street is joined by Louisa O’Connor, Managing Director of Seen Presents, to discuss the critical need for more women in leadership roles, particularly in the marketing, ...
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15:00
Building Brand Loyalty Through Experiential Marketing: Creating Emotional Connections with Katie Street & Louisa O'Connor
In this episode of Marketing in the Madness, host Katie Street dives into the dynamic world of experiential marketing with Louisa O'Connor, Managing Director of Seen Presents, a leading brand experience agency known for unforgettable e...
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Season 1
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Episode 59
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39:53
Beyond Efficiency: How AI is Redefining Marketing
AI is not here to play around. It only took 10 months for AI to reach 50% of the US, when compared to 37 years for electricity and 21 years for smartphones. It is clear AI is scaling at speed. Like most rapid changes, resistance occurs, so it's...
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Episode 57
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41:58
Why diversity is the key driver for innovation at Uber #BONUS
As businesses navigate an increasingly competitive landscape, fostering diverse teams goes beyond doing the right thing; generating ideas and solutions that resonate with a wider audience is crucial.In this BONUS episode of
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10:42
Revolutionising Enterprise eCommerce: Are You Ready?
From streamlining digital transformations to enhancing customer engagement, FuseFabric empowers brands to navigate the complexities of eCommerce effectively. By leveraging Shopify's robust platform, they are enabling businesses to innovate, del...
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Episode 56
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41:05
How Uber Is Transforming Advertising, One Ride at a Time
Uber may be best known for getting you from A to B, but behind the scenes, it’s revolutionising the advertising world. From personalised ad experiences during rides to partnering with brands like L'Oréal, Bacardi, and Chelsea FC, Uber’s adverti...
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Episode 55
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36:54
Why You Need To Humanise Your Brand: Demand Generation Takeover
It’s Time to Elevate Your Brand & Put Yourself Out There!Are you ready to put yourself out there and attract your ideal clients?If so, this is an event you can't afford to miss.In our latest instalment of The Demand Gene...
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Episode 54
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51:43
Disruption, Innovation, and AI: How to Thrive in a Changing Market
In today’s rapidly evolving marketing world, disruption, innovation, and AI are the driving forces behind success. It’s no longer enough to rely on traditional methods—brands must embrace these trends to stay ahead. In this episode of
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Episode 53
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46:58
Gymbox Dares to Disrupt The Market with Rory McEntee
Disrupt the market—that’s exactly what Rory McEntee, Brand & Marketing Director at Gymbox, has done with some of the most innovative and daring campaigns in the fitness industry. In today’s episode of Marketing and the Madness<...
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Episode 52
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48:24
Unlocking Innovation: Why diverse teams win every time #BONUS
Creating true equity isn’t just the right thing to do—it’s a business imperative. As companies strive to stay competitive, unlocking innovation through diverse and inclusive teams is key to unlocking creativity and fueling growth.This w...
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9:26
Driving Growth Through Bold Marketing Innovations with Heidrun Luyt
In today’s hyper-competitive market, playing it safe is no longer a viable strategy for growth. To stand out and drive commercial success, businesses must embrace bold marketing innovations that break the mould and challenge the status quo....
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Episode 51
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40:32
Client-Agency Dynamics In The Age of Digital Disruption with Tony Spong
Client-agency relationships are at the heart of the marketing industry, yet they are undergoing a significant transformation. As business models shift and digital platforms evolve, the dynamics between clients and agencies are being rede...
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Episode 50
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47:23
Navigating Narcissism in Marketing: Power, Empathy & Authenticity with Becki Houlston
Unmasking Narcissism: Navigating Power, Empathy, and Authenticity in BusinessNarcissism in the workplace isn't just a buzzword—it's a force that shapes the very core of leadership, team dynamics, and business culture. When narcis...
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Episode 49
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58:36
Empowering Women in E-commerce with Raman Dhaliwal-Janjua
Empowering women in e-commerce isn't just about creating businesses—it's about reshaping the future. When women lead, they bring innovation, empathy and resilience to the table transforming industries and driving true economic growth. It's time...
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Episode 48
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20:39
Gender Equality Exposed! What's really happening in the workplace with Stephanie Aitken
Welcome to another transformative episode of Marketing In The Madness! This week we're bringing you an inspiring LIVE recording backstage at MAD//Fest London Female Leaders Club with Stephanie Aitken, a renowned Gender Diversity Consultant, whe...
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Episode 47
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29:03
We need more Mums in Marketing with Claire Ferreira
This week’s episode of Marketing the Madness is a special one! We’ve rebranded to Marketing in the Madfest for this exciting live recording at Madfest, and joining us is the fantastic Claire Ferreira from Mums in Marketing. Claire shares her in...
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Episode 46
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19:03
She Means Business! Overcoming barriers & redefining success with Amelia Sordell, Sedge Beswick and Joanna Lyall
In today's dynamic business landscape, the role of female founders has never been more pivotal. Yet, many women still face unique challenges in their entrepreneurial journeys. This week’s episode is your comprehensive guide to navigating these ...
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Episode 45
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13:32