Marketing in the Madness

In a fast-evolving landscape where technology and marketing collide, Marketing in the Madness cuts through the noise to deliver honest conversations with the people shaping the future of marketing and technology. From the boardrooms of global brands to the fast-paced world of retail, the podcast explores how AI, MarTech, and customer experience innovations are driving real business impact. Hosted by Katie Street, each episode delivers actionable insights on MarTech innovation, AI-driven marketing strategies, and the future of retail and brand leadership.

Podcasting since 2023 • 96 episodes

Marketing in the Madness

Latest Episodes

Why 3 in 4 Find Online Shopping Boring: 3x Your Sales with Social Commerce

In this episode of Marketing in the Madness, Katie explores the future of online shopping with Sophie Frères, CEO and co-founder of LiSA - the social commerce engine powering brands like M&S and Zalando.We’re talking:- Live ...

June 03, 2025 • 47:05

How Diageo is Using AI, AR & Experience Design to Shape the Future of FMGC Marketing

What happens when one of the world’s biggest drinks brands gets seriously innovative? In this episode of Marketing in the Madness, our host Katie Street is joined by Benjamin Lickfett, Global VP of Breakthrough Innovation at Diageo - the global...

May 20, 2025 • 37:32

How Tech-Savvy Retail Brands Are Using AI and Composable Commerce to Win Gen Z with Elizabeth Azide

In today’s fast-moving retail game, the brands winning hearts and market share aren’t just selling products - they’re mastering discoverability, data, and digital experience.In this episode of Marketing in the Madness, our host ...

May 06, 2025 • 44:07

The Marketplace Revolution: How B2B Ecommerce Trends Are Changing the Way We Shop with Giedre Baliutaviciute

Welcome to another episode of Marketing in the Madness. This time, Katie Street sits down with the brilliant Giedre Baliutaviciute, Head of Digital Commercial Growth, to explore the evolving world of B2B eCommerce and marketplaces.

April 22, 2025 • 40:22

Trench Coats and Digital Transformation: The Future of Luxury Retail with Former Burberry Innovator

What happens when you mix an ex-Burberry tech mastermind, a shopaholic podcast host, and a bucketload of insights into the future of digital experiences? You get this week’s unmissable episode of Marketing in the Madness!Katie Street sat...

April 15, 2025 • 48:31

See All Episodes

Fan Mail

hi - just digested the Oct 1 podcast. 👏 I need to quickly raise my knowledge of and awareness in the world of MarTech solutions. Any pointers/links available? Any key events to attend / exhibit / speak ? Mark Brill.

Jersey