Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.
Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.
Expect real stories and actionable insights.
Get smarter. Faster.
Marketing in the Madness
Humans Over Bots: Why Human Connection and Video Win in B2B Marketing
In today’s sea of sameness, AI tools and ChatGPT generated content are everywhere - but are they enough to build trust?
In this talk, Katie Street shares why human connection, authenticity, and video-first content are the real game-changers in B2B marketing. From LinkedIn growth strategies to building personal brands that outperform corporate logos, discover how to stand out and win trust in a noisy digital world.
In this episode, you're going to learn why:
- People buy from people, not faceless brands
- LinkedIn and YouTube are the top platforms for agency growth
- Video, energy, and enthusiasm build trust faster than polished logos
- Human-led content gets up to 38% more engagement than brand posts
- Agencies must showcase real people - not just products or services
With stories from brands like UGG, insights into influencer-style B2B strategies, and proof from leaders like Gary Vee and Steven Bartlett, this session will inspire you to stop hiding behind your logo and start showing your face!
Hit the notification bell for more on B2B marketing strategy, personal branding, AI in marketing, and much more!
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