Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.
Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.
Expect real stories and actionable insights.
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Marketing in the Madness
Inside the Recommerce Model That is Changing Kids Fashion with the CEO of Polarn O. Pyret
In this episode of Marketing in the Madness, we’re talking secondhand, sustainability, and smart retail innovation with a brand that’s been doing recommerce since before it was even called that.
Live from Shoptalk Barcelona, Katie Street chats with Sara Sjöberg, CEO of Swedish kidswear brand Polarn O. Pyret (POP), about how they’re turning high-quality clothing into circular fashion heroes - with some serious results.
From tech-powered resale logistics to loyal parent communities, this one hits all the right notes for marketers, founders and fashion retailers who actually care!
What you’ll learn (aka why you’ll love this episode):
Recommerce isn’t a trend. It’s a mindset
POP has been making kidswear that lasts for nearly 50 years. Their goal? Every item worn by three kids or more. Sara shares how they built recommerce into the brand’s DNA, long before resale was mainstream.
From wardrobe to warehouse and back again
We get into the nuts and bolts of how it works from name labels and stitched-in longevity to resale systems that refurbish, repackage, and resell each garment with care.
Quality sells itself (again and again)
When parents know they can get money back on quality clothing after three kids have worn it, they’re investing in more than just an outfit—they’re buying into circular value. And yes, that becomes a powerful marketing message, too.
Marketing a mission, not just a product
Sara talks about POP’s challenge of growing brand awareness outside Sweden, how storytelling and sustainability go hand-in-hand, and why UK shoppers need to hear about this kind of kidswear (hint: we agree!).
If you're a parent, a marketer, or anyone building a brand that actually wants to last, listen to this one. And trust us, you’ll want to tell your mates about it too.
Connect with Sara:
https://www.linkedin.com/in/sara-sj%C3%B6berg-5863101/
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