Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.
Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.
Expect real stories and actionable insights.
Get smarter. Faster.
Marketing in the Madness
Beyond Trainers: How Foot Locker Is Winning Gen Z, AI & the Future of Retail
In this Shoptalk special, Katie Street grabs 20 minutes with one of retail’s most inspiring voices - Slavka Jancikova, VP of Marketing for Foot Locker Europe.
From sneaker drops to social strategy, Slavka lifts the lid on how Foot Locker is keeping things fresh, future-ready and fiercely relevant - especially with Gen Z.
Spoiler: it’s not just about the kicks (though that helps).
We talk AI, agile marketing, in-store reinvention and why your physical experience still matters more than ever in an increasingly digital world.
If you’re in retail, marketing, or simply obsessed with what’s next, this one’s for you.
What you'll take away from this episode:
1. Gen Z is always watching - Slavka reveals how Foot Locker is doubling down on youth culture without losing touch with loyal Millennial fans. It's all about cultural relevance, real community voices and collabs with the right tastemakers.
2. Make AI useful - Think SEO content in multiple languages, automated reporting, dynamic visuals... all powered by AI to speed things up and keep campaigns lean.
3. Trends move fast - Foot Locker moves faster - From Barbie to seasonal hype - learn how the team reacts to real-time trends across e-comm, social and in-store, with speed and style.
4. Physical retail isn't dead. It's just getting a glow-up - With 600+ stores in Europe, Foot Locker’s rolling out a reimagined, experience-first concept. Expect easier try-ons, community connection, and in-store energy that can’t be scrolled past!
Hit play if you want to feel inspired by the future of retail. And if you love trainers, marketing, or both - this one’s non-negotiable.
Slavka Jancikova
https://www.linkedin.com/in/slavkajancikova/
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