Marketing in the Madness
The no-fluff podcast for marketing and digital leaders who want more - more growth, more clarity, more impact.
Hosted by Katie Street, this is where bold brands and big thinkers collide. From Jägermeister and Estée Lauder to Vodafone, Contentful and next-gen voices like George Sullivan and Joe Glover - each episode digs into the real stuff that drives results.
Expect real stories and actionable insights.
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Marketing in the Madness
How Fabletics Built a $900M Brand with Subscriptions, Tech & Experiential Marketing
What happens when a fashion brand thinks like a tech company? At Shoptalk Europe, Katie sits down with Mark Ralea, General Manager of Fabletics Europe, to find out how this fast-growing activewear brand is disrupting the retail game - from AI-powered personalisation to immersive, experience-led stores.
Together, they unpacked:
Subscription models create deeper customer relationships - Mark explains how Fabletics’ recurring model drives predictable revenue, reduces overstock, and builds genuine customer relationships.
Owning your tech stack gives you superpowers - From proprietary onboarding quizzes to omnichannel experiences and AI recommendations, Fabletics is built on in-house innovation.
Build an Experience - Mark shares plans for a 900m² flagship wellness store -think reformer Pilates, cryo chambers, and nutrition bars. Katie’s take? “This is the future of retail - not just selling, but creating something people want to visit.”
This conversation with Mark Ralea isn’t just about athleisure - it’s a masterclass in how to build a future-proof brand. From flipping the fashion retail model on its head with subscriptions, to creating community through experience-led retail, Fabletics isn’t playing by old rules - they’re writing new ones.
Tech alone doesn’t drive loyalty. It’s the human-first thinking behind the product recommendations, personalisation, and brand partnerships that creates real connection.
Connect with Mark:
https://www.linkedin.com/in/mark-ralea/
Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
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