Marketing in the Madness
In a fast-evolving landscape where technology and marketing collide, Marketing in the Madness cuts through the noise to deliver honest conversations with the people shaping the future of marketing and technology. From the boardrooms of global brands to the fast-paced world of retail, the podcast explores how AI, MarTech, and customer experience innovations are driving real business impact. Hosted by Katie Street, each episode delivers actionable insights on MarTech innovation, AI-driven marketing strategies, and the future of retail and brand leadership.
Marketing in the Madness
Live from Shoptalk Vegas with the Founder of Storyblok: How CMS Players Revolutionise Digital Experiences
In this special episode of Marketing in the Madness, recorded at the buzzing Shoptalk conference in Las Vegas, Katie sits down with Dominik Angerer, Co-Founder and CEO of Storyblok, one of the most exciting CMS players revolutionising digital experiences through composable architecture and AI innovation.
With 260,000+ users and a fast-growing global team, Dominik shares the inside story of Storyblok’s rapid ascent from its first 1,000 users in 3 months to becoming a global CMS powering leading retail and enterprise brands.
If you’re a Founder or Marketing Leader curious about scalable content strategies, modern tech stacks, or how to unshackle your brand from legacy systems, this conversation is an absolute MUST!
1. Kill the Content Graveyard
Legacy CMS platforms were built to publish and forget. Storyblok flips that on its head with a full content lifecycle approach—starting with ideation (Ideas Room), mapping out user journeys (Concept Room), and ending with automated updates.
2. Composable Is the Future
Why buy into a monolith when you can plug in best-in-class tools across CMS, DAM, commerce, and more? Dominik explains why the smartest brands are building their stack modular, flexible, and made to scale.
4. Think replatforming takes months? Think again.
One Storyblok client went live in 17 markets in just 60 days. Another launched a full proof-of-concept in a week. With the right partners and tools, you can move fast and smart!
Ready to see how the smartest tech brands are scaling faster, working smarter, and leaving legacy tech behind?
Watch the full episode now to hear how Storyblok is rewriting the rules of content management and why composable, AI-powered platforms are the future for marketing leaders who want more impact and less drag!
Storyblok
Dominik Angerer
https://www.linkedin.com/in/dominikangerer/
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