Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Marketing in the Madness
Contentful Does Bake-off: Personalizing The Digital Experience
Welcome to a special (and deliciously different) episode of Marketing in the Madness! This time, we’re taking you behind the scenes of one of our most-loved events of 2024 — the Contentful Bake Off. Yes, you read that right. It’s where digital marketing meets flour, frosting, and… personalising strategies.
🎤 Our speakers:
- Charlotte Todd – Former E-Commerce Director at British Gas, with deep roots in retail from Net-a-Porter, Nails Inc, and more. Charlotte shares real talk on building personalised experiences that ACTUALLY work.
- Rachel Neath – Senior Product Manager at E.ON Next, diving into how empathy, data, and personalisation can improve customer journeys — especially for vulnerable audiences.
- Andy Kaiser – Co-founder of Nine Tailed (now part of Contentful), offering a tech-forward perspective on using AI to power smart personalisation at scale.
💡 Key takeaways from the panel discussion:
- Why personalisation has been “broken” — and how AI is fixing it.
- How brands like Nails Inc., Reese, and E.ON are redefining relevance and customer experience.
- The real power of composable digital experience platforms (DXPs).
- Actionable advice for marketers who want to start small and scale smart.
Want to join our next immersive event? Brand leaders can email hello@street.agency to get involved (no agencies or tech vendors, sorry!).
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Links:
Laura Thornley
https://www.linkedin.com/in/lau-thornley/
Charlotte Todd
https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/
Andy Kaiser
https://www.linkedin.com/in/andreaskaiser/
Rachel Neath
https://www.linkedin.com/in/rachelneath/
Contentful
https://www.contentful.com/
Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
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