Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Marketing in the Madness
Daye CBD Infused Tampons and Investor Skepticism: Why is Women's Health Still Censored? with Valentina Milanova #73
Welcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder of Daye, joins the conversation to share how she’s revolutionising women’s health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research.
From revolutionising tampons with diagnostic and pain-relieving capabilities to navigating paid ad restrictions on platforms like Meta and Google, Valentina offers a masterclass in breaking through industry barriers.
Whether you're a marketer, brand strategist, or entrepreneur, this episode is packed with insights on how to:
- Learn how Valentina and her team overcame advertising bans, restricted reach, and digital platform censorship to grow a thriving direct-to-consumer brand.
- Discover why community-driven marketing, influencer collaborations, and educational content are key to driving engagement in sensitive categories.
- Find out how branding, design, and messaging can shift perception and drive adoption in traditionally overlooked markets.
- With only 2.5% of public health funding going to women’s health, raising capital is a challenge. Valentina shares her fundraising strategy and why alternative funding sources matter.
- Understand the trends shaping the future of women’s health marketing, from shifting consumer mindsets to the rise of micro-communities and non-traditional media channels.
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