Marketing in the Madness
In a fast-evolving landscape where technology and marketing collide, Marketing in the Madness cuts through the noise to deliver honest conversations with the people shaping the future of marketing and technology. From the boardrooms of global brands to the fast-paced world of retail, the podcast explores how AI, MarTech, and customer experience innovations are driving real business impact. Hosted by Katie Street, each episode delivers actionable insights on MarTech innovation, AI-driven marketing strategies, and the future of retail and brand leadership.
Marketing in the Madness
Daye CBD Infused Tampons and Investor Skepticism: Why is Women's Health Still Censored? with Valentina Milanova #73
Welcome to another episode of Marketing in the Madness! This time, Valentina Milanova, founder of Daye, joins the conversation to share how she’s revolutionising women’s health by tackling the gender health gap, challenging outdated norms, and fighting for equal representation in clinical research.
From revolutionising tampons with diagnostic and pain-relieving capabilities to navigating paid ad restrictions on platforms like Meta and Google, Valentina offers a masterclass in breaking through industry barriers.
Whether you're a marketer, brand strategist, or entrepreneur, this episode is packed with insights on how to:
- Learn how Valentina and her team overcame advertising bans, restricted reach, and digital platform censorship to grow a thriving direct-to-consumer brand.
- Discover why community-driven marketing, influencer collaborations, and educational content are key to driving engagement in sensitive categories.
- Find out how branding, design, and messaging can shift perception and drive adoption in traditionally overlooked markets.
- With only 2.5% of public health funding going to women’s health, raising capital is a challenge. Valentina shares her fundraising strategy and why alternative funding sources matter.
- Understand the trends shaping the future of women’s health marketing, from shifting consumer mindsets to the rise of micro-communities and non-traditional media channels.
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