Marketing in the Madness
In a fast-evolving landscape where technology and marketing collide, Marketing in the Madness cuts through the noise to deliver honest conversations with the people shaping the future of marketing and technology. From the boardrooms of global brands to the fast-paced world of retail, the podcast explores how AI, MarTech, and customer experience innovations are driving real business impact. Hosted by Katie Street, each episode delivers actionable insights on MarTech innovation, AI-driven marketing strategies, and the future of retail and brand leadership.
Marketing in the Madness
The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72
This week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch.
We explore why businesses must do more to support women during this pivotal stage of their lives, the critical link between gut health and hormone balance, and how brands like The Better Menopause are working to change the conversation.
Here’s what you’ll learn:
1️⃣ The workplace is losing valuable talent due to menopause.
2️⃣ Authentic storytelling builds trust and drives engagement.
3️⃣ Community is a core asset, not an afterthought.
Whether you’re a woman experiencing these changes, a business leader aiming to foster a more inclusive workplace, or a marketer looking for authentic ways to connect with midlife audiences, this is a conversation you won’t want to miss!
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Links:
Joanna Lyall
https://www.linkedin.com/in/joannalyall/
https://thebettermenopause.com/
Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
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