Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Marketing in the Madness
The Untold Truth About Menopause: Why Women Are Quitting Work at 45 with Joanna Lyall #72
This week of Marketing in the Madness, we've got none other than Joanna Lyall, founder and nutrition therapist of The Better Menopause to talk about everything from gut health to perimenopause brain fog to what it REALLY takes to build a product brand from scratch.
We explore why businesses must do more to support women during this pivotal stage of their lives, the critical link between gut health and hormone balance, and how brands like The Better Menopause are working to change the conversation.
Here’s what you’ll learn:
1️⃣ The workplace is losing valuable talent due to menopause.
2️⃣ Authentic storytelling builds trust and drives engagement.
3️⃣ Community is a core asset, not an afterthought.
Whether you’re a woman experiencing these changes, a business leader aiming to foster a more inclusive workplace, or a marketer looking for authentic ways to connect with midlife audiences, this is a conversation you won’t want to miss!
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Links:
Joanna Lyall
https://www.linkedin.com/in/joannalyall/
https://thebettermenopause.com/
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