Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Marketing in the Madness
99% of B2B Marketers Are Doing Social Media Wrong – The Paid Ads Strategy You NEED with Alison Battisby #71
B2B marketing is shifting fast, and this week, Alison Battisby joins Katie Street to share the latest trends and strategies you need to stay ahead. She’s the founder of Avocado Social, a social media consultancy that’s been at the forefront of social trends, paid ads, and content strategy for over a decade.
Alison reveals how she stays ahead of trends, the best social platforms for B2B marketers, and why employee-generated content (EGC) is a real game-changer. Plus, we discuss the biggest social media mistakes brands NEED to avoid.
This week's episode is packed with actionable insights on how B2B brands can leverage vertical video, thought leadership, and paid ads to drive engagement and conversions in 2025.
Here's you'll learn from this episode:
- Why vertical video is the future of B2B marketing
- How employee-generated content (EGC) is outperforming brand posts
-The LinkedIn Ad strategies that will save you money and boost results
If you’ve ever thought, “Why isn’t my content performing?” or “Are LinkedIn ads even worth it?” then this episode is for you. Tune in now!
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Alison Battisby
https://www.linkedin.com/in/alisonbattisby/
https://www.avocadosocial.com/
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https://www.instagram.com/streetmate/
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