Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Marketing in the Madness
These Insights from LinkedIn's B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69
Welcome to another episode of Marketing in the Madness! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can’t afford to ignore.
Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates how humanising B2B, focusing on consistency, and conducting bold experiments can propel businesses to new heights.
Whether you’re a seasoned marketer or just diving into the B2B world, this episode offers the insights you need to transform your approach.
📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.
Links:
Jan Schwarz, Founder of LinkedIn's B2B Institute: https://www.linkedin.com/in/janns/
Andy Lambert, Senior Product Manager @ Adobe: https://www.linkedin.com/in/andyrlambert/
John Dawes, Marketing Professor who worked on the "95-5 rule" research with the B2B Marketing Institute: https://www.linkedin.com/in/john-dawes-059bab10/
Tom Roach, VP Brand Strategy @ Jellyfish who Provided Jennifer with advice about posting on LinkedIn: https://www.linkedin.com/in/tom-roach-5b468026/
"How B2B Brands Grow" - A partnership project between the B2B Marketing Institute and the Ehrenberg Bass Institute, which tested the "95-5 rule" with Professor John Dawes, https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow
Jennifer Shaw-Sweet
https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/
Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/
Follow Street Agency:
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/