Marketing in the Madness
In a fast-evolving landscape where technology and marketing collide, Marketing in the Madness cuts through the noise to deliver honest conversations with the people shaping the future of marketing and technology. From the boardrooms of global brands to the fast-paced world of retail, the podcast explores how AI, MarTech, and customer experience innovations are driving real business impact. Hosted by Katie Street, each episode delivers actionable insights on MarTech innovation, AI-driven marketing strategies, and the future of retail and brand leadership.
Marketing in the Madness
These Insights from LinkedIn's B2B Institute Will Change Your B2B Marketing Strategy Forever with Jennifer Shaw-Sweet #69
Welcome to another episode of Marketing in the Madness! This time, Jennifer Shaw-Sweet from LinkedIn's B2B Institute joins the conversation to reveal B2B marketing insights businesses can’t afford to ignore.
Jennifer shares how LinkedIn's B2B Institute is pioneering research that redefines B2B marketing strategies. She demonstrates how humanising B2B, focusing on consistency, and conducting bold experiments can propel businesses to new heights.
Whether you’re a seasoned marketer or just diving into the B2B world, this episode offers the insights you need to transform your approach.
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Links:
Jan Schwarz, Founder of LinkedIn's B2B Institute: https://www.linkedin.com/in/janns/
Andy Lambert, Senior Product Manager @ Adobe: https://www.linkedin.com/in/andyrlambert/
John Dawes, Marketing Professor who worked on the "95-5 rule" research with the B2B Marketing Institute: https://www.linkedin.com/in/john-dawes-059bab10/
Tom Roach, VP Brand Strategy @ Jellyfish who Provided Jennifer with advice about posting on LinkedIn: https://www.linkedin.com/in/tom-roach-5b468026/
"How B2B Brands Grow" - A partnership project between the B2B Marketing Institute and the Ehrenberg Bass Institute, which tested the "95-5 rule" with Professor John Dawes, https://business.linkedin.com/marketing-solutions/b2b-institute/how-b2b-brands-grow
Jennifer Shaw-Sweet
https://www.linkedin.com/in/jennifer-shaw-sweet-7134a56/
Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
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