Marketing in the Madness
In a fast-evolving landscape where technology and marketing collide, Marketing in the Madness cuts through the noise to deliver honest conversations with the people shaping the future of marketing and technology. From the boardrooms of global brands to the fast-paced world of retail, the podcast explores how AI, MarTech, and customer experience innovations are driving real business impact. Hosted by Katie Street, each episode delivers actionable insights on MarTech innovation, AI-driven marketing strategies, and the future of retail and brand leadership.
Marketing in the Madness
What Google Doesn't Tell You: How a Former Google Leader Rewrote the Rules of Personal Branding with Nishma Patel Robb #68
In this sparkly episode of Marketing the Madness, Katie Street sits down with Nishma Patel Robb, Founder of Glittersphere and former Marketing Director at Google. Together, they explore the essence of personal branding, authentic leadership, and the journey of empowering women in business and beyond.
Nishma shares her inspiring career story, from her early days at Teletext Ltd to becoming the Founder and "Chief Sparkle Officer" of Glittersphere. She opens up about navigating the corporate world, overcoming imposter syndrome, and the transformative power of storytelling in both marketing and personal development.
With this episode, you will learn:
1. "Everyone has a personal brand, whether you want it or not”
Your personal brand isn’t just about social media, it’s the impression you leave on people in real life. Whether you realise it or not, how you show up speaks volumes, so own it confidently.
2. “You need to be more than brilliant”
Being great at your job sometimes isn’t enough. You need to stand out and be memorable. Nishma’s advice? Embrace your uniqueness and show up authentically, even if it means sparkling solo.
3. "Authenticity is the new influencer currency"
In a world full of filters and algorithms, authenticity is KEY. Nishma calls it "Authentic Intelligence" which means that being real is what truly connects and resonates with others.
4. “Do you think Netflix wakes up and says, ‘We’ve made enough shows’?”
Worried there are too many podcasts or ideas out there? Nishma reminds us there’s always room for new stories, especially yours, so start creating now!
Exclusive Insight: Nishma shares an exclusive first look at Hera, the UK's first female-led, female-produced podcast network designed to showcase diverse female voices and stories.
💡 Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you’ll have learnt actionable insights that will help you level up your strategy and stand out online.
📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.
Links:
Nishma Patel Robb
https://www.linkedin.com/in/nishmapatelrobb/
https://www.glittersphere.com/
Katie Street
https://www.linkedin.com/in/katiestreet/
https:
Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
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https://street.agency/
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