Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Marketing in the Madness
The Secret to Creating Viral Content: How to Get Your Short Form Content Noticed and Shared Everywhere with TikTok Influencer, Mary-Anne Da'Marzo #67
Want to know how to make your content go viral? And get it in front of your ideal audience or prospects? 💬
We've got you because this week on Marketing In The Madness, we’ve got none other than Mary-Anne Da'Marzo, aka Your AI Marketing Mentor and Founder of Firebelly Media!
With over 200,000 TikTok followers, 3.7M LinkedIn post impressions, and a reputation for creating viral content, Mary-Anne is here to share what these platforms don't want you to know about virality.
What you can expect to from this episode:
→ The proven formula for creating viral short-form content that hooks your audience from the very first three seconds of your video.
→ Why platforms now prioritise strong content over follower count and how to use this shift to your advantage.
→ How to use AI tools, including custom GPTs, to save time and optimise your content strategy.
→Tips for building a memorable personal brand that leaves a lasting impression.
Mary-Anne also shares her journey from working with a mobile accessories start-up to running her own marketing agency, all while consistently building her own personal brand 🌟
💡 Whether you’re a marketer, content creator, or entrepreneur, by the end of this episode you'll have learnt actionable insights that will help you level up your strategy and stand out online.
CHAPTERS
00:00 - Introduction of Mary-Anne Da'Marzo and her background.
01:13 - Mary-Anne's story of how she started her business.
04:54 - Discussion on the importance of personal branding.
06:12 - Mary-Anne's social media following and how it relates to launching her agency.
10:54 - Strategies for creating viral content.
15:01 - The value of showing up and putting content out there.
17:51 - The importance of data analysis and interrogating metrics.
21:18 - Trends in social media and the changing importance of follower count.
29:49 - Use of AI tools to optimise content creation.
35:20 - Advice on building custom AI workflows.
38:56 - Recommendation for a future guest
📢 Also, don’t forget to LIKE & SUBSCRIBE to stay updated on future episodes. If you enjoyed this episode, leave us a review and share it with your network. Your support helps us continue delivering the latest insights in marketing and business growth.
Links:
Mary-Anne
https://www.linkedin.com/in/maryanne-damarzo/
https://www.instagram.com/maryannedamarzo/
https://www.tiktok.com/@maryannedamarzo
Firebelly Media
https://firebellymedia.co.uk/
Connect with Katie Street:
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/
Marketing in The Madness
https://marketinginthemadness.buzzsprout.com/
https://www.linkedin.com/company/marketing-in-the-madness-podcast/
https://www.instagram.com/marketinginthemadness/
Follow Street Agency:
https://street.agency/
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https://www.linkedin.com/company/streetagency/