Marketing in the Madness

How to Market with Purpose: A Charity's Perspective with Martin Edwards, CEO of Children’s Hospice Charity Julia's House #23

Street Agency, Martin Edwards Episode 23

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Get ready to be inspired by the remarkable Martin Edwards, CEO of Julia's House Children's Hospices, as he shares the secrets to "How to Market with Purpose: A Charity’s Perspective."

From pulling in super-hero charity supporters like Robert Downey Jr. (😲) to understanding the power of emotional storytelling and a strong brand image - this episode is so so good! 

Charities often have a tough deal when it comes to marketing! Martin shares how he doesn’t let small budgets and limited resources hold Julia’s House back. Instead they get super creative with their marketing campaigns. There is so much we can all learn from a charity’s approach to marketing!! 

In this episode we discuss: 


  • 🧡 Charity marketing strategies and tactics
  • 👥 Tailoring your message to the right audience
  • 🌟 Why authenticity of celebrity endorsements is SO important!
  • 🌈 How to get creative with your campaigns! 
  • 📢 Personal branding- the key to success

Join us for an unforgettable episode filled with insight, inspiration, and real stories that drive change. 

Katie Street:
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