Marketing in the Madness
Marketing in the Madness brings you expert insight and ideas for marketing success and gives you the tactics you need to grow your brand, your business and your career. You’ll hear from the heads of major brands to top influencers and female powerhouse leaders. Once a month, host Katie Street also shares top tips and strategies (as well as a few secrets) she’s learned from clients, networking and attending events.
Marketing in the Madness
Productize or Die: A Blueprint for Future-Ready Products With Tangent’s CEO, Leigh Gammons #21
Stop DOING and start THINKING. If you really want to be future-ready, you need to start leveraging the cutting edge to do the laborious work, freeing you up for the real insightful work.
Nobody’s better placed to get us up to speed with tech in marketing than Tangent’s CEO, Leigh Gammons, this week’s fabulous guest on Marketing in the Madness!
Join us to understand what Leigh means by ‘Productize or die’, and explore the universe of AI that stretches faaaaaaaar beyond ChatGPT…
This episode covers:
- The premise of MAC technologies
- Agency industry changes and productization
- Using AI more intelligently in the agency world
- Why proactivity is a life-saving trait for small businesses
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